Voluntary marketing expert joins industry hall of fame

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June 19, 2015

The Workplace Benefits Association recently announced itís honoring Bonnie Brazzell, vice president of Eastbridge Consulting Group, who is being inducted into the Worksite Marketing Hall of Fame.

The induction ceremony for Brazzell is scheduled to take place at a special Hall of Fame Luncheon on Wednesday, July 29 at the Wynn Hotel in Las Vegas as part of Workplace Benefits Mania 2015.

Workplace Benefits Mania is an annual event for people involved in voluntary benefit plans. Inductees to the Hall are chosen by their peers based on their career achievements as well as contributions to the voluntary benefits industry, according to WBA.

Also see: "20 year vet brings expertise to worksite hall of fame."

As an executive at Eastbridge Consulting Group, Brazzell is a leading expert on worksite marketing of financial services products. Prior to joining Eastbridge in 1999, she had 25 years of experience with Colonial Life & Accident Insurance Co. While at Colonial, Brazzell worked in various positions including underwriting, product development, market development and customer marketing.

Brazzell manages consulting projects for both worksite/voluntary and group clients. She focuses on strategic, business and marketing planning; competitor, product and market analyses; and business line assessments.

Also see: "Storied career earns consultant hall of fame status."

In addition, Brazzell oversees a variety of research projects, including consortia and client-specific endeavors, designed to improve the marketing of group and voluntary products. She has helped clients of all types develop and enhance their marketing strategies.

1 Comment

Congratulations Bonnie for this well-deserved award. Bill Hertzog

Posted by: William H | June 22, 2015 12:09 PM

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