Innovation – Core business strategy or cool buzz word?

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November 2, 2011

For benefits shops to not only survive but thrive, Mark Lacher explains why we need to make innovation a core business strategy and not a ‘cool buzz word’. In today’s BeAdvised he suggests three inter-related areas that should be used as a good starting point.


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Posted by: my d | August 25, 2012 3:32 PM

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That's definitely the sexy part and what is easy to think about because it's tangible. tapetes promocionales

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Posted by: my d | August 11, 2012 5:15 PM

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The analysis here is that although consumers like us focus on the end result - the product - businesses like Apple are focusing (or should be) on the innovation process. tapetes con logotipo

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Posted by: antic h | August 2, 2012 3:39 PM

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I'd really like to be a part of community where I can get feedback from other knowledgeable people that share the same interest. smarsh

Posted by: antic h | August 2, 2012 5:39 AM

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Sounds easy, but it turns out innovation is too often a 'cool buzz word' and not a core business strategy. Website Directory

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The analysis here is that although consumers like us focus on the end result - the product - businesses like Apple are focusing (or should be) on the innovation process. fruta a domicilio

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Posted by: antic h | July 22, 2012 7:10 AM

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I gave on sales innovation, one of the attendees asked me if they could "take my team back to the office with them to help them implement."smarsh.com

Posted by: graphix z | July 21, 2012 8:51 AM

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The analysis here is that although consumers like us focus on the end result - the product - businesses like Apple are focusing (or should be) on the innovation process. smarsh.com

Posted by: graphix z | July 21, 2012 8:50 AM

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Their clients surely define them as innovative, and most likely buy their products because of it. tapetes de hule

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Posted by: james k | June 15, 2012 11:02 AM

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Hi Mark -

I love the point you bring up about the consumer & media focusing on the end product. That's definitely the sexy part and what is easy to think about because it's tangible. The difficult part is thinking through the intangibles of that process which gets them to the end product. If *they* weren't serious about the process, *we* would never had the iPad.

Wouldn't it be great if clients talked about the results your business created for them in the same way people raved about the way the iPad changed/improved their work habits? What a great goal to strive for!

Posted by: Wendy K | November 3, 2011 12:04 AM

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I have found that collaboration, especially with people and organizations outside of your comfort zone (i.e. not the usual "industry experts"),is a good place to start. It challenges us to think and solve problems in new and innovative ways. We need to challenge our co-workers and our clients to step outside of their comfort zone. Create a process that does that and then deliver it with passion.

Posted by: David C | November 2, 2011 8:57 PM

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