A focused approach can mean more business

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December 13, 2011

Segmenting the market and focusing on primarily one or two customer groups has historically been a winning strategy in a number of other industry sectors. Market segmentation also can be applied to insurance, benefits, and voluntary benefits. While there are a number of ways to segment the characteristics of a potential client base, many firms successfully choose to focus on a particular employer industry sector. Such a focused approach can result in a much deeper…


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Since companies compete for the same labor, they want to understand what the "other company has that they do not"

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